The landscape that is dating changed a great deal since Match.com launched its doors that are virtual 1995. In 2015, online dating services and mobile dating apps comprised nearly 75% for the $2.4 billion each year dating industry, according to The Wall Street Journal. Intrigued, we took towards the streets—or instead, Bing Consumer Surveys 1 — for more information on the wherein, who, and just why of online dating sites.

It turns out age could be the biggest predictor of just exactly how individuals feel about internet dating services. Self-esteem into the success of those solutions decreases with age. The 65+ group is more guarded; about 70% of them think online daters are looking for love in all the wrong places while the majority of 18-24 year-olds are optimistic about online dating prospects.

The more youthful audience is much more available to online dating sites, possibly because they’re much more comfortable with technology general.