Every electronic marketer does it. Some do so well. Others …not so much. Nonetheless it’s a vital section of social media, online networking, and pr. Let’s speak about starting conversations.
There’s an art form to writing that first message. And there’s technology behind that art. Dating internet sites have a lot of information about what works in first communications. Let’s see what marketers can study on the hopeful guys and girls on dating internet sites.
Prepared? Okay, Romeo. Let’s get.
1. Mention Their Passions
In research by OkCupid, they reveal that the member would get a greater reaction price for very very first communications that mention the particular passions associated with the person they’re talking to.
Prepared? Ok, Romeo. Let’s get.
This can be individual passions (such as for example zombies and steel bands) however in advertising, it’s almost certainly going to be a mention of something expert, such as for instance:
- A touch upon an interest that they’ve mentioned recently: “I saw your post/tweet/article about pinball…”
- A prediction they’ve made: “I see you predicted that arcade games are making a comeback…”
- A viewpoint you share: “I completely agree to you that 80’s games are underrated…”
- A praise on one thing they created or accomplished: “You’ve got the score that is high the pinball device at SuperDawg.